PARTNERSHIP ANNOUNCEMENT
SURE Solutions Partnership with Tranmere Rovers Announced.
The SURE Solutions partnership with Tranmere Rovers FC is a proud collaboration, bringing together two organisations with strong roots, shared ambition and a real connection to the local community.
Proud Main Sponsor | 2026/27 Season
A new chapter for SURE Solutions & Tranmere Rovers FC
We’re proud to announce the SURE Solutions partnership with Tranmere Rovers FC, as we become the club’s Front of Shirt sponsor for the next two seasons.
This is an important milestone for SURE Solutions and represents how far we’ve come as a business. But more than visibility, this partnership is about supporting a club with strong community ties, a proud history and a clear connection to the people and places around it.
For SURE, this is more than a name on a shirt. It’s an opportunity to build a genuine partnership with Tranmere Rovers, their supporters and the wider community.
Who Are SURE SOLUTIONS?
SURE Solutions delivers industrial refrigeration solutions across the UK , specialising in innovative, high-quality, and energy-efficient systems for a wide range of industries. With a strong focus on natural refrigerants , we design, develop, install, and maintain robust refrigeration systems that maximise performance and plant longevity.
As a family-owned business, we’re built on strong values, long-term relationships, and a commitment to doing things the right way. Our experienced engineering team works closely with clients to provide reliable, cost-effective solutions, from concept to completion – supported by round-the-clock service and technical expertise.
A proud milestone for Sure solutions
Becoming Front of Shirt sponsor is a proud moment for everyone at SURE Solutions.
From our beginnings 10 years ago as a family-founded business to the company we are today, growth has always been driven by our people, our customers and the communities we are part of. This partnership builds on our journey and gives us the opportunity to support something we believe in.
Tranmere Rovers is an iconic Football League club with a loyal fanbase, strong local identity and a long-standing role in the community. For us, that makes this partnership especially meaningful.
what this partnership means to us
While the SURE Solutions name will be visible on the front of the Tranmere Rovers shirt, the partnership means much more than brand exposure.
This sponsorship is about:
- Backing what we believe in – supporting a club that plays an important role in community
- Investing locally – putting something back into the area we’re part of
- Building relationships – with the club, its fans and the wider Tranmere Rovers FC network
- Creating opportunities for engagement – through matchdays, community activity, staff involvement and initiatives for young people
We aim to be visible and have active involvement in the club and the community it represents both on and off the pitch.
A word from our managing director
“Being a Wirral-based business, Tranmere Rovers has always been close to our hearts. This partnership is about far more than sponsorship for us, it’s about supporting our local community and giving something back to an area that has played such an important role in our journey.
Many members of the SURE team are fans, so this is a proud and meaningful moment for us all. We believe in investing in the communities we’re part of, and working closely with Tranmere Rovers allows us to do exactly that.
We’re really looking forward to what we can achieve together in the seasons ahead.”
Garry Shaw, Managing Director, SURE Solutions.
understanding the partnership:
Frequently asked questions
About SURE Solutions
SURE Solutions is a family-owned engineering business specialising in the design, installation and maintenance of industrial refrigeration systems.
We operate across the UK, delivering efficient and reliable solutions that support critical industries including food production, supermarkets, pharmaceuticals, storage and distribution.
Much of what we do happens behind the scenes, but it plays a vital role in protecting products, maintaining safety and keeping operations running.
Alongside this, we are committed to sustainability, specialising in natural refrigerants and continuously working to reduce environmental impact while supporting a more sustainable future for our industry.
FOLLOW THE JOURNEY ON LINKEDIN
We’re looking forward to an exciting season ahead and building a long lasting partnership with Tranmere Rovers FC and the local community.
Super White Army!